Volunteer Genie - Use the power of the media to recruit volunteers

Create a campaign

What kind of campaign messages actually inspire people to volunteer? If only there were some hard and fast rules. Campaign messages which focus on concrete reasons to volunteer are usually the most effective. But it all depends on who you want to reach with your media campaign, what you want people to do for your charity and where you want them to do it.

To help inspire you we've collected together lots of charities' volunteer recruitment campaigns and looked at what they have in common. We've identified six kinds of campaign messages. See which campaign catches your eye, spot a campaign "ask" which might work for you and find ideas for creating your own recruitment campaign.

Articles in this section

• The beginner's guide to creating a volunteer recruitment campaign
• Campaign message 1: The direct ask for help
• Campaign message 2: You can do it
• Campaign message 3: The challenge
• Campaign message 4: Volunteering is good for you
• Campaign message 5: Celebrity endorsement
• Campaign message 6: Get involved

About us Volunteer Genie is a TimeBank initiative. Registered Charity No. 1073831