Volunteer Genie - Use the power of the media to recruit volunteers

Media strategies

Working with the media is not a science. There is no secret formula. However, a well thought out media strategy can help you get a long way. The more you plan, the more successful your volunteer recruitment campaign will be.

This section will show you how to make the most of your PR and marketing work. It will help you decide what you're going to need to deliver a brilliant campaign - whether you have a budget of millions or just a few pennies to spend. The articles in this section should help you pick out the stories lurking inside your charity which will secure editorial coverage for your campaign and inspire people to volunteer.

Articles in this section

• How to devise a media strategy
• The A to Z of advertising
• What's news? How to get editorial coverage
• Making a story plan
• Press releases and writing skills
• Planning an event or launch
• Hiring Help: Working with designers, printers, agencies and more
• Guerrilla marketing and stunts

About us Volunteer Genie is a TimeBank initiative. Registered Charity No. 1073831