New media adventures
On average UK adults spend 36 minutes online each day. A quarter of UK web users are over 50. 18 to 24 year olds spend almost 38 hours each month online*. The new media world is growing rapidly and yet it's still the most under used form of communication employed by charities.
Whether it's using mobile phones or online communities, new media can help you reach potential volunteers. It's one of the cheapest ways of reaching mass audiences and diverse groups of people across the country. This section will show you the basics about social networks and the latest online marketing trends.
* Figures taken from Ofcom: The Communications Market 2007
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