Volunteer Genie - Use the power of the media to recruit volunteers

Recruiting volunteers

This section looks at the research that’s been done on what motivates people to volunteer and the public’s image of volunteering. It also showcases the way some organisations have gone about identifying potential volunteers.

Whether you’re a big charity or small community group you’re likely to need a canny media strategy to reach and recruit the volunteers you want. Yet very few organisations make the most of the media in their recruitment campaigns. It’s a resource waiting to be exploited.

Articles in this section

• Who do you want to recruit?
• Using the word volunteer
• Local versus national volunteering campaigns. What works?
• Why use the media?
• Aiming your campaign at your audience (market research)
• Getting your whole organisation on board

About us Volunteer Genie is a TimeBank initiative. Registered Charity No. 1073831